JOI Cannabis
Packaging + Branding

As a designer co-creating the branding for JOI cannabis, a boutique grower from Bridgeport, WA, I was responsible for preparing files for print, establishing brand guidelines, and developing packaging concepts that aligned with the brand’s aesthetic. We carefully selected photography to convey the unique experience each strain offered, capturing an active, outdoorsy vibe that appealed to adventurous weed smokers, intentionally moving away from the "lazy stoner" stereotype. Through thoughtful design and strategic imagery, we positioned JOI cannabis as a brand that resonates with a more dynamic and lifestyle-driven audience.